Every day, thousands of websites are being added to the internet – if you are not appearing on page 1 of search engines like Google and Bing, you can be sure that your competitors are. Search engine optimisation (SEO) involves tweaking and maintaining your website so that you rank organically.
6 major benefits of SEO services
One of the best things about optimisation is that it will place your website front and centre wherever possible, which can see a significant boost in the visibility of your brand and sales. Zeemo utilises a number of onsite and offsite SEO techniques in order to achieve this level of visibility, including: Google Analytics tools, Google Webmaster tools, forum and blog posting, and article submissions.
- Cost Effectiveness
When compared with more traditional marketing methods, SEO actually provides quite a cost effective solution. This is because there is a low cost per lead, dissimilar to techniques like Google AdWords that can quickly blow out of proportion. Zeemo cannot provide you with an umbrella price tag, as it will depend on your industry and chosen keywords, but we can say that it is far less that other practices.
- Targeted Traffic
Another great thing about SEO is that ensures your marketing revenue is targeting your key demographics, meaning that you aren’t wasting money on advertising to people who do not need you or do not care. Zeemo can also provide you with a local SEO campaign, as we know that the people most likely to use your product or service are those who live in your local area. This is, however, not for everyone.
- Measurable Results
It is essential that you are able to track and measure your online results, as this will show you what sorts of techniques are working really well and what sorts of techniques are failing. Zeemo can provide you with Google Analytics training so that you can track your website yourself (anytime, anywhere), and we also compile monthly reports that detail our opinion of your SEO is performing.
- Long-Term Solution
Another great thing about optimisation is that it is a long-term solution for your website with a fixed monthly cost. This not only helps to avoid blowouts associated with other forms of marketing, it ensures that your product or service receives ongoing advertising. Zeemo offers a variety of SEO packages that are designed to conform with your budget with the aim of providing long-term success.
- Reputation Management
Unfortunately, all it takes is one bad review for your business’ reputation to start going down the toilet (which can be even more damaging if it’s not true!). Your online reputation is incredibly important, but many people struggle to find the time to manage it properly. Zeemo also offers online reputation management as a part of our optimisation strategy, lowering the impact of these issues.