These days, your website is an integral part of your business, so it is important to give your web-creation the attention it deserves. We have been able to provide businesses of all sizes with a custom web design that is wholly unique, providing them with an engaging online presence and a high level of success.
6 elements of successful web design
- Calls to Action
The most common cause of a website not converting is a lack of clear calls to action. The ones that are most often included are telephone numbers and “buy it now” buttons, but more subtle actions can also be used that encourage visitors to take the next step. Zeemo is experienced with all kinds of calls to action and regularly conducts testing to see which will perform best for your website.
- Conversion Tracking
This is something that is most commonly neglected but is also one of the easiest strategies to implement within your website. Zeemo understands the importance of knowing how many enquiries and sales your site generates, as well as where visitors are coming from. We can help you to track your conversions and use the information elsewhere within your business, such as marketing budgets.
- High Quality Content
Quality content is essential for any marketing campaign, as it is used to tell your story, attract your target market and explain the problems you solve (and how you solve them). Zeemo provides all clients with a content strategy, which ensures that content is easy to read, presented in portions (such as short paragraphs or dot points) and is released in regular frequencies (for freshness).
- Visual Design
If your website design is visually appealing and interesting, visitors will be more likely to remain on the page, return in the future and recommend you to others. Zeemo has been creating aesthetically pleasing designs for over 10 years and our team of designers is always up to the minute with the latest trends. We can provide your business with a unique appearance that also meets your requirements.
- User Experience
An engaging and logical user experience is essential for grabbing the attention of your visitors and encouraging them to take the next step (by way of calls to action). Zeemo understands that you need to make it easy for visitors to access the content they need and that many factors can affect the engagement of your site (including the layout, navigation, content presentation and accessibility).
- Responsive Design
With more and more people choosing the browse the internet with a tablet or smartphone device, it is becoming increasingly important for your website to be accessible in these ways. Zeemo highly recommends a responsive website to all our clients, as this will ensure that the pages automatically resize themselves according to the size of the screen they are being viewed upon.